The ROI of Search Engine Optimization

Can Searchers Find You Online?

With literally billions of web pages on the Internet, you need to be search optimized to be found first! For any given search result, only the top 20 sites get any kind of attention from Internet surfers. Most people do not bother to search beyond the top 30; instead they often just change the keyword and start another search. Any sites that are not listed among the top 20 results are often losing a potential costumer to another site. To increase web site traffic and sales, a search engine optimization (SEO) strategy is needed. Search engine traffic can definitely make or break the success of an organization on the Internet. Attracting targeted visitors to a website can provide publicity, exposure and most importantly - sales.

SEO Beats PPC Marketing

The owners of most new sites will choose to only use pay per click advertising because they see it as an easier alternative. It is true that search engine optimization takes more time and often a lot more work than pay per click. However, in the long run you will attain a much higher return on investment by using a natural search engine optimization strategy. Remember that your site must be optimized for the correct keywords. You will only receive positive results from search engine optimization if you use the appropriate target keywords to attract the Online visitors most likely to buy your products.

Design Optimization

Image Optimization means to optimize your web site images to allow for fast downloading which makes the site more search engine friendly. This is different than search optimization and has little effect on search success.

Layout Optimization

This refers to rearranging your web page layout so that a search engine crawler can get directly to the content part. It also includes W3Certifications.

Local Vs Global Targeting

Whether your company is based in Halifax Nova Scotia or Timbuktu, you need to target the audience you want to reach. Local targeting focuses on local terminology and the leading search engines in that region.

CSS Optimization

By optimizing your stylesheets you can make your site more readable by the search engines.

On-Page Optimization

On-page optimization is implemented to optimize the content “on a page” for easier search engine indexing. This tells the search engines what the page is about and what it would like to be indexed for. The process includes keyword analysis, web site architecture analysis, Title & Meta Tag analysis, code optimization, and content optimization.

Off-Page Optimization

This involves optimizing “things” which are not actually on the site, but can help the site in search engine rankings. It includes things like inbound links for instance. Off-page optimization is how the rest of the Internet informs search engines what your site is about.

Off-page optimization can include:

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